If you’ve ever interacted with Aslan’s social media then you probably know who this gem is… Meet Maddi, Aslan’s Marketing Manager and social media wizard.
Maddi started her work here at Aslan as the Event Representative in 2017 where she traveled around and poured brews at festivals. Her current position as the Marketing Manager began as an internship in the marketing department. “I honestly kind of weaseled my way into the role and just kept bringing it up. And then finally they were like, yeah, we could probably create a role for you,” she said.
In the last two years interning and working in the marketing department at Aslan, a lot has changed and grown. “We've just become a lot more inclusive and also a lot more female-focused, which I think is great,” she said. “There has also been more focus on community-driven events, working with nonprofits, spotlighting local artists, and the addition of our ambassador program”.
Maddi is most proud of Aslan’s TikTok account that was launched by her this past year. It started off as a joke but quickly became very popular. “We got a lot of people from the community messaging us, telling us how these videos were making their day. It was too easy to just not do, you know, like it's good entertainment and it's tons of fun.”
After her almost four years here at Aslan Brewing, this week Maddi is moving on to work fully remote as Marketing Manager at Trip Outside, an outdoor adventure company. “This is like my dream job and something I never thought I could achieve. I'm so thankful for Aslan for giving me that step up. I wouldn't be able to do this job without having worked [here].” With this new job, she is excited to travel and explore new places around the US with her dog, Nugget, in her truck and camper.
Maddi reminisced on a couple of her favorite moments here at Aslan Brewing. One day she came into work and everything in the front of house was running smoothly, but the second she walked into the back she found utter chaos. Apparently, someone had drilled a hole into the wall and hit a water pipe and water was just spewing out of the wall. All hands were on deck trying to clean up the mess, squeegeeing the floor, and trying to contain the water. “It was not funny when it happened, but now looking back on it, it's really funny!” she said.
Like many others here, she also really enjoyed any time she got to hang out with her coworkers outside of work. Lake days, camping, and bike rides are some of her favorites.
It is very bittersweet that Maddi is leaving, but we are so excited for her to move onto something that she’s dreamed about for a long time.
“I just love everyone in this building. I'm just immensely thankful to everyone. And I'm thankful to Jack and Andy for giving me a shot as a student. I was this really inexperienced student and they just gave me this huge opportunity and now it's taking me places that I couldn't have pictured myself going, especially in such a short amount of time.”
Tuesday will be Maddi’s last day, so swing by before then and wish her well on her next journey! She will still be spending a lot of time in Bellingham and hopefully around Aslan locations too! “You guys can't get rid of me! I'll be around,” she laughs.
